emotional design

 

Don Norman on EMOTIONAL DESIGN

How far can we take the concept of “emotional design” in the nuts and bolts of a product? Do you believe it can infuse every aspect of the design process?

“Emotion is so fundamental to human behavior that the answers are: ‘all the way’ and ‘yes.’ “

 

found at: http://johnnyholland.org/2011/01/11/design-research-and-innovation-an-interview-with-don-norman/

 

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